People Are Clicking on Things You Didn't Expect — Here's How to Find Out

You designed your website with a clear path in mind. Hero → Features → Pricing → Sign Up. Clean, logical, obvious.

But users? Users are chaotic. They click on images that aren't links. They ignore your big purple "Get Started" button. They rage-click on things that don't work. And without click tracking, you'll never know.

What click tracking reveals

• Dead clicks — Users clicking elements that don't do anything. This means they EXPECT something to happen. You're confusing them.
• Rage clicks — Multiple rapid clicks on the same spot. Something isn't working, or it's too slow to respond.
• Ignored CTAs — That button you spent hours designing? If nobody clicks it, the design isn't the problem. The position or the text might be.
• Unexpected patterns — Users clicking on a static image because it looks like a button.

Real discovery stories

1. An e-commerce site found users clicking their product images expecting a zoom view. Added zoom → conversion up 12%.

1. A SaaS landing page discovered their pricing link in the header got 5x more clicks than the "View Pricing" button in the hero. People scroll UP to find pricing.

1. A restaurant site found 40% of clicks were on the phone number. But it wasn't clickable on mobile. Made it a tel: link → immediate increase in reservations.

How to use this data

• If people click something — make it do something
• If people ignore something — move it, change the text, or remove it
• If people rage-click — something is broken or too slow
• If people scroll past your CTA without clicking — it's in the wrong place

Setting it up

Anested Analytics captures all clicks automatically — standard, rage, and dead. No extra code needed. You get a clear picture in your dashboard of what's being clicked and what's being ignored. Use that data to redesign with confidence, not guesswork.